Taiwan's tourism industry has welcomed one of the most representative events after the pandemic! A large-scale incentive tour group of 1,000 people organized by Great Eastern Life Assurance Malaysia Berhad arrived in Taiwan on April 17, 2025, embarking on a five-day, four-night in-depth experience tour. This group is estimated to create more than NT$50 million in tourism benefits for Taiwan, making it the largest and most influential international incentive tourism case this year.
The group was professionally hosted by Welcome Wonder Travel Service Co., Ltd., with a custom itinerary covering Ximending, Dadaocheng, Xinyi District, Raohe Night Market, Shifen, Jiufen, and the National Center for Traditional Arts in Yilan—showcasing the rich blend of tradition and modern city life that Taiwan offers.
Travelers expressed high praise for Taiwan’s cuisine, convenience, and hospitality. The sky lantern experience and nostalgic old streets left particularly memorable impressions. Social media shares from the group amplified the positive image of Taiwan as a must-visit destination.
Welcome Wonder Travel Team shared: “We hope every guest not only has a joyful trip but also carries the warmth and beauty of Taiwan back home. This high-standard incentive group is a true demonstration of our operational excellence and Taiwan’s readiness for the international MICE market.”
The successful reception was also thanks to the Ministry of Transportation and Communications’ Tourism Office in Kuala Lumpur for its years of market development. Through local travel fairs, media cooperation and on-site promotion, more Malaysian tourists have come to know and yearn for Taiwan.
With solid experience in handling large-scale groups from Malaysia, India, the Philippines, Thailand, and Singapore, Welcome Wonder Travel will continue developing innovative tour products and delivering professional, heartfelt service—bridging Taiwan with the world through exceptional travel experiences.
